The Non-Negotiables

THE NON-NEGOTIABLES

  1. ART IS IMPORTANT

  2. SO IS PAYING YOUR BILLS

  3. IF IT TAKES LESS THAN 3 MINUTES TO DO, DO IT NOW

  4. RESPECT THE PAST, EMBRACE THE FUTURE

  5. THERE ARE MORE IMPORTANT THINGS THAN POP MUSIC

  6. HAVE A SHOWER EVERY MORNING

  7. DRINK LOTS OF WATER

  8. CATS

  9. COFFEE

  10. CHORUSES

  11. DON’T BE A DICK (UNLESS YOU HAVE TO BE A C*NT)

  12. THE BEASTIE BOYS FOUGHT (AND POSSIBLY DIED) FOR YOUR RIGHT TO PARTY

  13. IF YOU DON’T KNOW, ASK

  14. SOME PEOPLE ARE JUST ARSEHOLES, ACCEPT THAT AND MOVE ON

  15. TAKE THREE DEEP BREATHS. FAILING THAT, TAKE A WALK. FAILING THAT, TAKE A NAP.

  16. GOOD A&R CAN FIX POOR MARKETING. GOOD MARKETING RARELY FIXES POOR A&R.

  17. NOBODY POSTS PHOTOS OF THEIR FAILURES

  18. WHAT WOULD STEVEN SPIELBERG DO?

  19. THE DEVIL’S RARELY AS IN THE DETAILS AS POPULAR RHETORIC WOULD HAVE YOU BELIEVE

  20. MOANING IS THE LAZY PERSON’S DOING

  21. SOMETIMES YOU NEED TO MOAN ANYWAY

  22. THE BEST WAY TO NOT BE OFFENDED, IS TO BE NEARLY IMPOSSIBLE TO OFFEND

  23. IF YOU CAN’T DO IT BEST, DO IT FIRST

  24. EVERYTHING IS A NEGOTIATION